Propaganda
 | paperback Category: Politics & Government Category: Media Studies Category: Multicultural Education Category: Advertising Category: Multicultural Education Category: Political Leaders & Leadership Category: Propaganda Category: Popular Culture Ig Publishing  Bestselling book in our bookstore!Regular book price: Discount: -4 % Fastbooks book price: 15.68 EUR (price updated on 30.12.2024) Free delivery to EU countries (and more) more Reader's comments and book reviews: Amazon |
Editorial review of the book
The book "Propaganda", written by Edward Bernays in 1928, explores the technique of public communication.Bernays combined insights from social science and psychological manipulation to explore how to influence the masses through symbolic action and propaganda. His thesis is that the "invisible" people who create knowledge and propaganda control the masses because they have a monopoly on shaping the thoughts, values and responses of citizens.
Bernays stresses that the "engineering of consent" of the masses is crucial for the survival of democracy. The book is important for understanding the role of propaganda in politics, social change and the struggle for gender and racial equality.
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